News & Innovation
Dialing into Details
Floor Covering Weekly’s Southwest Flooring Market coverage highlights Lions Floor’s entry into the Loose Lay category with FormaLay™, a 10-SKU collection created for fast renovations, flexible installations, and performance-driven design. FormaLay™ features 9-by-60-inch, 5 mm planks, an embossed surface texture, and 10 unique pattern repeats. SEE FULL STORY
Read MoreVIDEO: FCNEWS LIVE at TISE 2026: Lions Floor
At TISE 2026, Brad Guthrie and Rebecca Whitaker joined Floor Covering News to preview Lions Floor’s newest product launches and innovations. The video explores the company’s 2026 introductions across SPC, WPC, laminate, and Loose Lay flooring and how the expanded lineup addresses important product, design, and price-point opportunities. SEE FULL STORY
Read MoreScene Stealers
Floor Covering Weekly’s photo coverage of the 2026 Abbey Carpet & Floor and Floors To Go Convention included Lions Floor among the participating suppliers highlighted at the event. SEE FULL STORY
Read MoreFive new innovations. One bold direction
Five new market-driven collections expand Lions Floor’s 2026 product offering across key flooring categories and price tiers. The new introductions are designed to broaden the company’s portfolio while providing dealers with differentiated solutions for today’s competitive market. SEE FULL STORY
Read MoreDazzle & Delight
Floor Covering Weekly included Baywood Place from Lions Floor’s Comfort Heights laminate collection in its “Dazzle & Delight” roundup of soft- and hard-surface products that catch consumers’ attention. The feature highlights flooring options that combine current aesthetics with the durability and low-maintenance performance today’s shoppers seek. SEE FULL STORY
Read MoreLooselay Resurgence
Loose Lay LVT is regaining momentum for its installation flexibility, ease of plank replacement, comfort, and durability. The article features Lions Floor’s FormaLay™, a 5 mm, 9-by-60-inch Loose Lay plank with a 10-plank repeat and notes its suitability for residential and commercial settings. SEE FULL STORY
Read MoreResilient’s Refresh
FCW examines how resilient flooring suppliers are aligning product design, storytelling, and price tiers with current market needs. Lions Floor’s Jeremy Morris discusses the company’s goal of supporting every price tier, while BevelMark is highlighted for its long, wide-plank format, pressed-bevel styling, 30-plank repeat, and 20-mil wear layer. SEE FULL STORY
Read MoreWhole Home Performance
FCW explores how advances in waterproof performance, scratch resistance, realistic visuals, and acoustic properties have expanded laminate’s whole-home appeal. Lions Floor president Jerry Guo discusses the category’s performance advantages and lifestyle fit, while Harlow Commons from the Haven Heights collection is highlighted for its hardwood visuals, enhanced surface realism, and waterproof performance. SEE FULL STORY
Read MoreWhy More Projects Are Turning To Loose Lay
FCW examines why Loose Lay flooring is gaining attention for projects that require faster renovations, flexible installation, and easier future plank replacement. The feature highlights Lions Floor’s FormaLay™ collection as a practical flooring solution for residential, multifamily, and commercial applications. SEE FULL STORY
Read MoreSurfaces ’26: Resilient intros push boundaries of realism
Lions Floor’s expansion of its SPC portfolio at TISE 2026, with the introduction of BevelMark, is highlighted by Floor Covering News. The 8 mm, 9-by-72-inch collection combines a 20-mil wear layer, pressed bevel, EIR texture, 30-plank repeat, matte finish, and premium acoustic padding to deliver elevated realism and meaningful dealer differentiation. SEE FULL STORY
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